Post by amirmukaddas on Mar 12, 2024 22:11:12 GMT -7
How to decline the structure of a project taking into account the taxonomies and the need to vary the topics on different articles in the different sections of the site. In short, we're talking about archives and an editorial plan. how to theme a website In the previous article I talked to you about how to manage the content architecture of a website by giving a couple of practical examples. Today, remaining from a structural perspective, I would like to deal with more relevant topics with taxonomies and SEO copywriting, specifically I will talk to you about how to topicize an entire section or content archive. Define a content repository Let's start by saying that to think in terms of topicalization of an archive, you must first have one. If you want to address a topic area for a specific scope on your site, it is not appropriate to create scattered articles, but you should group them within a category or mark them all for the same tag .
In this regard I find a lot of confusion, because when I do the SEO analyzes of the sites you propose to me, I more or less often find the following errors: Category entitled "without category" (contradiction in terms) containing half of all the articles on the site Sub sub sub sub categories that inevitably end up generating cannibalization phenomena between similar archives Overcrowding of tags in the structure resulting in lower crawl rates for the most important content Always remember that only one archive must cover a Denmark Telegram Number Data specific topic . Once I even found a website that indexed the author archives , with all the contents naturally grouped due to the fact that they were written by the same person and at the same time an "authors" category created ad hoc, which did exactly the same thing. The interesting fact was that in that case the authors were quite irrelevant to the project and therefore it was not even appropriate for them to be indexed. The bot will have thought "some too much, some too little".
Keywords, polysemy and ambiguity I will say it to the point of paranoia, the title of an archive should be optimized for a keyword that intercepts traffic in itself, not for a word that takes on meaning only in the context in which it is found. This reasoning is especially valid if the key is made up of a single word and is polysemous , i.e. if decontextualized it can generate ambiguity regarding its meaning . For example, if a site that collects information articles on "transport" creates an archive and calls it "espresso", is it referring to the train or the weekly newspaper? If, however, we find ourselves in the context of an article, the reasoning is different because Google will scan all the text and extrapolate the context , therefore it will be easier to make it understand the meaning of a single paragraph heading, even if taken alone it could appear ambiguous. When we optimize the title of an archive or an article, it is better to think in terms of lexical semantics , but if we find ourselves in the text of a single article, the logic of co-occurrences, typical of phrasal semantics, applies.
In this regard I find a lot of confusion, because when I do the SEO analyzes of the sites you propose to me, I more or less often find the following errors: Category entitled "without category" (contradiction in terms) containing half of all the articles on the site Sub sub sub sub categories that inevitably end up generating cannibalization phenomena between similar archives Overcrowding of tags in the structure resulting in lower crawl rates for the most important content Always remember that only one archive must cover a Denmark Telegram Number Data specific topic . Once I even found a website that indexed the author archives , with all the contents naturally grouped due to the fact that they were written by the same person and at the same time an "authors" category created ad hoc, which did exactly the same thing. The interesting fact was that in that case the authors were quite irrelevant to the project and therefore it was not even appropriate for them to be indexed. The bot will have thought "some too much, some too little".
Keywords, polysemy and ambiguity I will say it to the point of paranoia, the title of an archive should be optimized for a keyword that intercepts traffic in itself, not for a word that takes on meaning only in the context in which it is found. This reasoning is especially valid if the key is made up of a single word and is polysemous , i.e. if decontextualized it can generate ambiguity regarding its meaning . For example, if a site that collects information articles on "transport" creates an archive and calls it "espresso", is it referring to the train or the weekly newspaper? If, however, we find ourselves in the context of an article, the reasoning is different because Google will scan all the text and extrapolate the context , therefore it will be easier to make it understand the meaning of a single paragraph heading, even if taken alone it could appear ambiguous. When we optimize the title of an archive or an article, it is better to think in terms of lexical semantics , but if we find ourselves in the text of a single article, the logic of co-occurrences, typical of phrasal semantics, applies.